We're the coxswain for product teams that are stuck, misaligned, or burning runway without shipping. We diagnose the real problem, build the turnaround plan, and make sure it actually gets executed.
These aren't just problems, they're symptoms of deeper dysfunction. We've seen them all, and we know how to fix them.
You've got a team. You've got funding. But somehow, nothing is getting delivered. Sprints come and go with nothing to show for them.
You're burning through runway, milestones keep slipping, and the next board meeting is going to be uncomfortable. You need a plan that works.
Your team is working hard, or at least looks like it. But the product isn't progressing. There's always a blocker, always a delay.
For three months. Meanwhile, the entire roadmap is stalled. Nobody is making the hard call to break the logjam.
You've tried everything, new processes, new tools, new people. But you can't pinpoint the actual problem. You need outside eyes.
You've got a deadline, a deliverable, and no clear path to hit it. The stakes are high, and the team is paralyzed.
In rowing, the coxswain is the non-rowing member who steers the boat, calls the strategy, and aligns the crew. They see what others can't, because they're not buried in the work of rowing.
That's what we do for failing product teams.
We're not here to row for you. We're here to steer your boat, align your crew, and get you across the finish line.
We don't hand you a document and leave. We diagnose, plan, and execute, with you, until the job is done.
We dive deep into your chaos to diagnose what's actually blocking your boat from moving, not what you think is wrong.
We align your crew with a clear, executable turnaround plan. Not vague recommendations, a sprint-by-sprint roadmap.
We stay in the boat until you cross the line. We lead standups, make the hard calls, and course-correct in real-time.
If you have a failing product initiative and something needs to change, we're interested.
Burning through runway without shipping
Facing milestone deadlines with nothing to show
Products that should work but somehow don't
Teams stuck in analysis paralysis
Need outside perspective to break the logjam
Struggling to deliver on commitments
We don't maintain websites. We don't do routine development work. We specialize in one thing: turning around failing product initiatives before they tank your company. If things are going well and you just need extra hands, we're not your team.
Our clients don't just get unstuck, they ship. They hit their milestones. They secure their extensions. They stop dreading board meetings.
"Courtney and her team were pivotal in getting Attribute back on track. Everything from running workshops to team recruitment. They played a crucial role in defining our product vision, feature prioritization, and overall development process."
"Courtney's ability to foresee and address problems before they arise is unparalleled. Her proactive approach and deep expertise make her an invaluable asset to any business looking to get unstuck and drive growth."
Courtney is a Principal Product Manager with over a decade in tech, and nearly five years specializing as the "cleanup crew" for failing product initiatives.
Her career spans building products for brands like Kroger, Hilton, and Coca-Cola, as well as high-stakes government work. She served at the United States Digital Service under President Obama and was part of the team that brought the Veterans Healthcare Application to life.
Now, when a $5M government contract delivers nothing for a year, they call Courtney. When a team is stuck and investors are circling, they call Courtney. When nobody can figure out which way is up, they call Courtney.
She walks into chaos, figures out what's actually wrong (not what people think is wrong), and creates the plan that gets everyone rowing in the same direction again.
Most consultants optimize what's working. We fix what's broken. We're not here to make your good product better, we're here to save your failing product from tanking your company. And we don't just advise; we stay to make sure the plan actually gets executed.
Assessment and strategy: 2-3 weeks. Implementation support: 2-6 months depending on severity. We stay as long as you need us, but our goal is to install systems so you don't need us forever.
No. We're the coxswain, not the rowers. We tell you what needs to get built and make sure it actually gets built, but we're not writing your code. Though we can help you find the right people if your team needs strengthening.
If you're asking that question, you probably do. Book the assessment call, it's a 30-minute conversation. Worst case, we tell you you're fine and don't need us. Best case, we save your company.
We offer flexible engagement models depending on your situation, from traditional consulting fees to equity-based arrangements where our incentives are fully aligned with your success. Let's talk about what makes sense for you.
Book a 30-minute crisis assessment. We'll tell you honestly whether we can help, and if we can, exactly what it would take to turn things around.
No pitch decks required. Just a conversation about what's broken and how to fix it.